Think Big. Act Small. Scale fast.
Bugger...its gotten to me, hasn't it?
Heads-up on B-Life. The wrong way up. Indian School Of Business, Hyderabad, Inevitably...India.
If you thought I'm using this post title to get more hits on my blog - damn right I am! But hey - isn't this what they call a win-win situation? !
Anyways, its circa 2006, a fulll three months after graudating from ISB and I am sitting in a nice office in B'lore employed by the world's fourth largest company and I'm thinking - heck! What'd I do right?
Well-first-the qualifiers - (and you should be used to these by now) - a. I got what I wanted. And that could be very different from what you want. So be careful about drawing wide-ranging interpretations from these.
My goals were
A. I wanted to get into consumer goods marketing
B. I wanted to understand what the fuss on rural marketing was all about.
C. Considering the global energy crisis and its implications for the future, something to do with energy would be nice too,
D. Get paid enough to i.pay my EMI ii. Buy my kid sister some nice clothes iii.buy myself a few beers
Well, I got all four, and let's face it, I'd only the remotest clue that it was all going to pan out like this. I focused on the first two, and the rest sorta fell in place. Lucky me! But let's get hard on the facts and see……… what'd I get right? And what'd I get wrong?
What I got right.
Focused on specific role
Focused on few industries/sectors
Chose the right people to prep with - passionate as opposed to strategic, Fun as opposed to pure "value-add" and completely willing to humiliate you.
Didn't focus on grades and drank lots thinking it wouldn't matter anyway.
Did lots of fringe things (Competitions / sport) hoping it'd add on to my application (It but not in the way it would)
Did not give up on watching F1. (And you have no idea how much this helped me in my interview)
Overestimated the prep required for cracking a marketing interview
Clarity on my market value - (heck! How much could a glorified salesman make?)
Scored a direct hit and managed to con an awesome girl into figuring prominently in my life (if you think that's not related to career, boy..are you in the wrong place?!)
What I got wrong
Underestimated the weight of 'pedigree' (reputation of your undergrad school and so on)
Overestimated the weight of work-experience
Got completely blindsided by the shortlist factor
Did not analyse other possible roles / sectors and possibly missed out (?)
Underestimated the value of what those divine profs were teaching us
Scoffed at B-jargon.
Focused on one strong concentration
Skipped the strat courses
And it worked out fine. I'm sure some of the above is anathema to you, some cryptic and some sensible. But I think the broad take-away is that you've got to be thinking about how you are going to get your dream job and do stuff to make it. Some of it will work out and some of it won't - but hey - I bet in a few months time, you'll be sitting on your lazy rear in a plush office and posting a blog like this one!
Cheers.
Its 3 a.m in the morning, and my brain is screaming. Nerve endings are raw, and my eyes need to be stapled to my eyebrows to keep me awake. I decide to make my 3772nd cup of coffee, and run into my quadie in kitchen. Said quadie is in a similar state, and is stirring his sugar in what must be his zillionth cup of coffee. I flop into the easy with my coffee and switch the TV on.
We see muscled hero in Hawaiian shirt, in the poignant moment when he is about to kiss statuesque colleague for the first time. BRRRINNGGGGG.. the phone rings, an impending crisis is announced, and off go Muscles and Apollo to save the world. Apollo find herself in dangerous situation, gets rescued by Muscles, both coming this close to losing life and limb, emerge scathed but alive. In each other arms, post-crisis, they kiss languorously and tumble into bed to make mad passionate love. Show ends. The credits start rolling.
All in ten minutes flat. My coffee cup is empty. So is my quadie’s. Not a word has been exchanged. Not a channel changed. Not a break sat through. A perfect moment. I wait for a minute to savour it and then say “That was good, huh?”.
Quadie knows exactly what I am saying. He grins “Total Value.”.
B-school.